Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

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Since 1999 TAV Engineering is fully dedicated to provide technical assistance and spare parts for vacuum furnaces of any type and any brand.
The high qualified staff designs ad-hoc solutions and plans the best strategy for vacuum furnace upgrades.

Dealing the company with after-sales services, we have created a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect: who's looking for technical support does not want automatic telephone responders, but she is looking for a human contact, to receive help, advice or just confirmations. This is why the letter "e" of TAVE is made with a character that, with its pronounced roundness and symmetry, recalls the shape of a smile.

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In this article we will see how to precisely control the cache of the client (the browser of your PC, for example) in order to avoid the transmission of data from the server when the client already owns them. The ASP.NET server already has systems for data caching, for example to avoid repeating the same database query; would not it be nice not to avoid sending these data to avoid bandwidth consumption?

The technique is called conditional GET and uses the 304 HTTP status code and is particularly useful when data are dynamically generated on the server side and change during the time.

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In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

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When it comes to Milano Design Week, the Fuorisalone has now become the main stage.
Outside the institutional paths of the Salone del Mobile, it's on the Milan streets that you can experiment the innovative design. Surely it is less glossy, but looking in small boutiques, in converted garages and in the most unlikely spaces, you can find the real creativity.

Let's walk along the streets of Milan to explore the districts dedicated to design and let's collect in a photo gallery the most interesting objects.

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