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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Published on 2/23/2012
Categories: Branding
IBM, Apple and Microsoft: a semiotics analysis

The purpose of a brand is to tell a story, creating recognizable codes: the style identifies the brand, while the code is used to establish the communication. The target is to not go wrong with the dress (the code) for a specific party (the style). The maximum that a brand can get is when the designer accomplices to build the party on the dress.

Let's take a look on how three IT bigs made war upon each other, using communication codes and semiotics.

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Published on 1/19/2012
Categories: Web Design
A infographic sample with ASP.NET

Let's try to create a simple infographic starting from an XML file containing data about the carbon dioxide emissions in Europe.

To position the data on a map, we have to add the latitude and longitude fields for each european country (we have not to be precise).

To use the data we have to load them into an XML data source, using the System.Xml.XmlDataSource object, but the problem is that the object wants the record fields specified as node attributes.

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