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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Facebook

Tutorials, tips and tricks on Facebook.
Get the most out of the leading social network for sharing histories and building communities.

Published on 2/16/2015
Categories: SEO
Google wants HTTPS everywhere. Yes it's another SEO factor!
Play video...

Do you remember the article I wrote a couple of months ago? I advised you that Google would push down all the websites not optimized for smartphones.
We don't have to wait a lot, in this article you'll see the threatening email that I received directly from Google.

Today I want to tell you about a new rakning factor that will grow in importance for Google... after that do not tell me that I have not warned you!

Watch the video...

Published on 11/14/2014
Categories: Social Media
Tags: Facebook
Why doesn't Facebook show your new great post to your page fans?

You have done it perfectly!
You have written a great post, you published it on Facebook with a perfect headline and an attracting call to action.
Your page has 5000 fans, but the post is displayed only to 20 of them and you get barely one like.

What's wrong?!

Here's the explanation. Not a useless list of engaging best practices, but the real explanation.
Let's see what's happening inside Facebook mind and take the countermeasures...

Read all the article...

Published on 10/5/2014
Categories: Social Media
How to make your website look great on social media

Posting links on social media (Facebook, Twitter, etc..) its a daily practice, usually blog articles, new products or a description of your professional services.
The problem is that often these links look graphically disappointing, so they catch very few visitors.

I promise you that after reading this article the appearance of your links will no longer be left to chance, you will have full control over the images and descriptive texts.

Read all the article...

Published on 3/28/2013
Categories: Social Media
How to dramatically increase social media LIKEs to your web site

In this article we're going to talk about content lockers, I'll give you the know-how to create one yourself and at the end you'll have the chance to download the JavaScript/jQuery sources and implement it rapidly.

Content lockers were born as an annoying tool for web marketing affiliations: in a nutshell, if you have a blog followed by a large audience, a franchisor might pay you to partially block contents until the reader performs an action, for example compiling a survey or subscribing to a business newsletter. It 'a hateful practice, but generates discete income for many bloggers.

What I propose you is a soft social media content locker, to use with caution and wisdom.

Read all the article...

Published on 10/28/2012
Last update 3/28/2013
Categories: Web Analytics
Tracking Facebook likes with Google Analytics, the real solution!

Social interaction of your customers are very important to analyze their impact on your conversions.
Reading the official Google Analytics developers guide, the solution seems easy but unfortunately the code doesn't work if you are correctly loading the Facebook SDK asynchronously, that's because may be the the SDK is still loading when you subscribe to the event.

Read all the article...

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