Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear. 

Read all the article...

Lazy loading applied to a web page is an excellent technique when all contents aren't immediately visible and you want to speed up page rendering.
A perfect candidate for this method are image galleries with many items, only the first image is visible when the page loads, other images will be visible only if the user decides to browse them.
This technique sounds great, but has a big SEO problem: search engine crawlers does not execute scripts, they only analyze HTML markup, so all the code that renders images dynamically is totally ignored along with images and captions.

Here're four solutions and, as often happens, the best is the last one.

Read all the article...

Are you ready for the secret number two?
This time we will talk about hypnosis and see how some techniques can be used to effectively reach all of your potential customers.

Read all the article...

Get hypnotized by these incredible animations.
See how just using two vertical lines and a focusing effect, your display will turn into a 3D one... unbelievable.

Read all the article...

After years of honorable profession in the field of computer science and magic, people often ask me "Do you ever use magic tricks in marketing?"
This article is the first in a series that will teach you how to successfully apply to your marketing campaigns, some tricks that come from magic and mentalism.

Are you sure that you have never been a victim of one of these techniques?

Read all the article...